Josh Yi Lun
Ai-Native 海外增长策划与产品经理
Harness agent 编排｜交易所｜区块链｜支付钱包｜银行｜券商
+86 188 168 52760 / +65 8965 4301 zhpplunub@gmail.com 深圳 | 香港 微信：Kindajoshua2020
个人简述
6 年海外增长产品经验，横跨一线加密交易所、数字银行与全球券商。擅长 AI 编排驱动增长闭环，主导过多个从 0 到 1 的营销与交易产品，覆盖千万级用户市场。数据驱动，深度结果导向，具备全球远程协作与独立交付能力。
工作经验
至今 2025年6月 –
至今
加密交易所产品经理
某全球一线交易所 · 负责产品：全球增长
  • 全球增长营销负责人：端到端主导 AI 驱动的增长营销产品体系，覆盖活动策划、系统搭建、上线运营及数据闭环。年拉新 40 万+，净 ROI > 100%。代表项目：华语区某知名百万级系列活动，节日活动、全球预言家大型活动等。
  • AI 增长产品化与效能提升负责人：通过全栈 AI 编排（Skills + Agent Harness），将高 ROI 营销模块产品化、模板化，显著压缩新爆款交付周期，形成可复用的增长产品矩阵。
2022年5月 –
2025年6月
虾皮产品经理
Shopee 虾皮（新加坡）· 东南亚增长，营销，App，交易，商品，官网
  • E-wallet 与掌上银行增长营销负责人：0 到 1 搭建 Sea 旗下三国（新加坡/印尼/菲律宾）金融产品营销与增长活动体系，落地拉新裂变、新客转化、定存、闪购、信用卡返现等核心增长玩法，并主导 App 与官网内容管理系统。驱动三国 App 月活达 400万，SEO 谷歌曝光超 100万。
  • 线上交易系统负责人：主导重构东南亚线上商品交易系统，三方打通 Shopee × 本地商户 × 央行支付协议，从0到1落地端到端充值与缴费功能，完善商品管理、订单、发货与多方对账体系。年日订单量增长 115% 至 8 万，单日成交额增长 133% 至 30 万美金，用户渗透率翻倍，用户增长 126%，净利润增长 63%。
2021年3月 –
2022年4月
富途产品经理
Moomoo 富途牛牛（深圳）· 香港、美国、新加坡、澳洲
  • 全球 CMS 与工单产品负责人：0 到 1 搭建覆盖 HK/US/SG/AU 四市场的官网路由，端到端内容管理与产运工单系统，月活 100 万，日活 2 万。推动 SEO 自然流量增长 30%，沉淀销售线索 1 万/月，客服人效提升 20%。
教育经历
2018 – 2020
电子工程（硕士）
墨尔本大学，澳洲
2014 – 2018
电子工程（学士）
纽约州立大学（布法罗），美国
早期经历
硬件开发 · 华为（杭州）· 2019.12 软件开发 · 浪潮（西雅图）· 2017.01
核心能力
AI 编排 增长营销产品化 0到1产品落地 交易与支付系统 SEO / 内容管理 数据驱动决策 全球远程协作
Josh Yi Lun
AI-Native Overseas Growth Strategist & Product Manager
Harness Agent Orchestration | CEX | Web3 | E-Wallet | Bank | Brokerage
+86 188 168 52760 / +65 8965 4301 zhpplunub@gmail.com Singapore | Hong Kong WeChat: Kindajoshua2020
Summary
6 years of overseas growth product experience across a top-tier crypto exchange, digital banking (SEA), and global brokerage (FUTU). Skilled at driving full-funnel growth through AI orchestration, with multiple 0-to-1 marketing and transaction products shipped at scale. Data-driven and deeply results-oriented, with proven capability in global remote collaboration and independent end-to-end delivery.
Work Experience
Present Jun 2025 –
Present
Crypto Exchange Product Manager
A Top-Tier Global Exchange · Products: Global Growth
  • Global Growth Marketing Product PIC: End-to-end owner of AI-driven growth marketing products, covering campaign planning, platform implementation, operations, and data analysis. Annual new user acquisition 400K+, net incremental ROI >100%. Key campaigns: Chinese-market million-scale series campaigns, seasonal campaigns, global Prediction market campaign, and more.
  • AI Growth Productization & Efficiency PIC: Through full-stack AI orchestration (Skills + Agent Harness), productized and templatized high-ROI marketing modules — significantly reducing time-to-launch for new campaigns and building a reusable growth product matrix.
May 2022 –
Jun 2025
Shopee Product Manager
Shopee (Singapore) · SEA Growth, Marketing, App, Transactions, SKUs, Website
  • E-wallet & Mobile Banking Growth PIC: Built from 0-to-1 a marketing and user growth campaign platform for Sea's financial products across Singapore / Indonesia / Philippines, covering core growth mechanics including referral programs, new-user conversion, fixed deposits, flash sales, and credit card cashback — plus App and Web CMS. Drove combined App MAU to 4M; Google SEO impressions exceeded 1M.
  • Online Goods Transaction Product PIC: Led the rebuild of Southeast Asia's digital product transaction system, integrating three parties — Shopee × local merchants × central bank payment protocols — to launch end-to-end top-up and bill payment features from 0 to 1, with full SKUs management, order processing, fulfillment, and multi-party reconciliation. Daily order volume grew 115% to 80K; daily GMV grew 133% to $300K; user penetration doubled, user base grew 126%, net profit grew 63%.
Mar 2021 –
Apr 2022
Moomoo Product Manager
Moomoo / Futu (Shenzhen) · Hong Kong, USA, Singapore, Australia
  • Global CMS & Ticketing Product PIC: Built multi-region website routing and content management system covering HK/US/SG/AU, along with an end-to-end content management and product feedback ops ticketing system. MAU 1M, DAU 20K. Drove SEO organic traffic growth of 30%, generated 10K+ sales leads/month, and improved customer service agent productivity by 20%.
Education
2018 – 2020
Master of Engineering (Electronic Engineering)
University of Melbourne, Australia
2014 – 2018
Bachelor of Engineering (Electronic Engineering)
State University of New York at Buffalo, USA
Early Career
Hardware Dev · Huawei (Hangzhou) · Dec 2019 Software Dev · Inspur (Seattle) · Jan 2017
Expertises
AI Orchestration Growth Marketing Products 0-to-1 Product Delivery Transaction & Payment Systems SEO / Content Management Data-driven Decisions Global Remote Collaboration