Joshua
Ai-Native Growth Product Owner（策略-产品-运营闭环）
Harness agent 编排｜交易所｜区块链｜支付钱包｜银行｜券商
+86 188 168 52760 / +65 8965 4301 zhpplunub@gmail.com 深圳 | 新加坡 | 香港 微信：Kindajoshua2020
个人简述
6 年海外增长经验，横跨头部加密交易所、数字银行与跨境券商。擅长 AI 编排驱动增长闭环，从 0 到 1 主导多场营销活动与多款交易产品的端到端落地，覆盖千万级用户市场。近一年深度参与操盘全球 3.5 亿元 增长活动。高度数据驱动与结果导向，具备成熟的全球远程协作能力。所有任职公司均位列绩效 Top 10%。
工作经验
至今 2025年6月 –
至今
增长产品兼运营
某一线交易所 · 绩效评级 S（Top 10%）
  • 赋能平台全球营销增长策略：联合 local markets，深度参与过去 12 个月全球 900 场活动（累计预算 3.5 亿元）的策划、组装。上线并主导复盘形成闭环。年注册拉新 130 万，首交用户 92 万，新客增量 ROI 回正。代表项目：华语区百万级预算系列活动（12 期）、千万级节日活动、全球 FIFA 预测市场活动。
  • 赋能产品营销：主导链上、预测市场、Pay、Card 等产品线在 CEX 主站的 cross-sell 营销策略与玩法落地。
  • 完善增长基建与玩法：重建公司 growth 业务指标与 ROI 衡量口径（全渠道归因 + 营销活动净收益度量衡）。基于 Skills + Agent Harness 编排 AI 活动情报与复盘中心，搭建迭代抽奖集卡拼图玩法，kick-off AI 生成式活动专项等。
2022年5月 –
2025年6月
交易与营销产品经理
Shopee 虾皮（新加坡）· 营销，App，交易，商品，官网 · 绩效评级 A（Top 10%）
  • E-wallet 与掌上银行增长营销负责人：0 到 1 主导 Sea 旗下三国（新加坡/印尼/菲律宾）金融产品增长活动体系，覆盖拉新裂变、新客转化、定存、闪购、信用卡返现五大增长引擎，并主导 App 与官网内容管理系统。三国 App 月活 400 万，SEO 谷歌曝光 100 万+。
  • 东南亚线上交易系统产品负责人：主导重构线上商品交易系统，三方打通 Shopee × 本地商户 × 央行支付，0 到 1 落地端到端充值与缴费。日订单量增长 115% 至 8 万，日 GMV 增长 133% 至 30 万美金，用户渗透率翻倍，用户增长 126%，净利润增长 63%。
2021年3月 –
2022年4月
产品经理
Moomoo 富途牛牛（深圳）· 香港、美国、新加坡、澳洲 · 绩效评级 五星（Top 5%）
  • 海外官网与服务产品负责人：从 0 到 1 主导 HK/US/SG/AU 四市场官网矩阵，搭建 SEO 与销售线索增长体系，配套客服工单系统。月活 100 万 / 日活 2 万，SEO 自然流量 +30%，月均销售线索 1 万+，客服人效 +20%。
教育经历
2018 – 2020
电子工程（硕士）
墨尔本大学，澳洲
2014 – 2018
电子工程（学士）
纽约州立大学（布法罗），美国
早期经历
硬件开发 · 华为（杭州）· 2019.12 软件开发 · 浪潮（西雅图）· 2017.01
核心能力
AI 编排 增长营销产品化 策划与运营 交易与支付系统 SEO / 内容管理 全球远程协作
Joshua
AI-Native Growth Product Owner (Strategy-Product-Operations Loop)
Harness Agent Orchestration | CEX | Crypto | E-Wallet | Bank | Brokerage
+86 188 168 52760 / +65 8965 4301 zhpplunub@gmail.com Shenzhen | Singapore | Hong Kong WeChat: Kindajoshua2020
Summary
6 years of overseas growth experience across a top-tier crypto exchange, digital bank, and cross-border brokerage. Skilled at driving full-funnel growth through AI orchestration, with multiple 0-to-1 campaigns and transaction products shipped end-to-end, covering tens-of-millions of users. Over the past year, was deeply involved in RMB 350M (~$50M) of global growth campaigns. Highly data-driven and results-oriented, with mature global remote collaboration capability. Achieved Top 10% performance ratings at every company.
Work Experience
Present Jun 2025 –
Present
Growth Product & Operations
A Top-Tier Exchange · Performance Rating S (Top 10%)
  • Global Campaign & Growth Strategy: Partnering with local markets, was deeply involved in planning and assembling 900 campaigns (cumulative budget RMB 350M / ~$50M) globally over the past 12 months; launched and led post-mortems to close the loop. Annual new registrations 1.3M, first-time traders 920K, new-user incremental ROI turned positive. Key campaigns: Chinese-market million-budget series (12 seasons), 10M+ holiday campaign, global FIFA Prediction Market campaign.
  • Product Campaign (Cross-Sell): Owned cross-sell campaign strategies and mechanics for product lines (on-chain, Prediction Markets, Pay, Card) across the CEX main funnel.
  • Growth Infrastructure & Mechanics: Rebuilt company-wide growth KPI & ROI definitions (multi-channel attribution + campaign net-revenue measurement). Orchestrated AI Campaign Intelligence & Post-Mortem Center via Skills + Agent Harness, iteratively building lottery and puzzle gamification mechanics; kicked off AI Generative Campaign initiative, etc.
May 2022 –
Jun 2025
Transactions & Campaign Product Manager
Shopee (Singapore) · Marketing, App, Transactions, SKUs, Website · Performance Rating A (Top 10%)
  • E-wallet & Mobile Banking Growth PIC: 0-to-1 owner of growth campaign systems for Sea's financial products across Singapore / Indonesia / Philippines, covering five growth engines — referral programs, new-user conversion, fixed deposits, flash sales, and credit card cashback — plus App and Web CMS. Combined App MAU 4M; Google SEO impressions 1M+.
  • Southeast Asia Online Transaction System Product PIC: Led rebuild of the online transaction system, integrating Shopee × local merchants × central bank payment, with end-to-end top-up and bill payment shipped from 0 to 1. Daily order volume +115% to 80K; daily GMV +133% to $300K; user penetration doubled, user base +126%, net profit +63%.
Mar 2021 –
Apr 2022
Product Manager
Moomoo / Futu (Shenzhen) · Hong Kong, USA, Singapore, Australia · Performance Rating 5-Star (Top 5%)
  • Overseas Website & Service Product PIC: 0-to-1 owner of a 4-market website matrix (HK/US/SG/AU), building SEO and sales-lead growth systems with a supporting customer-service ticketing platform. 1M MAU / 20K DAU; SEO organic traffic +30%, 10K+ sales leads/month, agent productivity +20%.
Education
2018 – 2020
Master of Engineering (Electronic Engineering)
University of Melbourne, Australia
2014 – 2018
Bachelor of Engineering (Electronic Engineering)
State University of New York at Buffalo, USA
Early Career
Hardware Dev · Huawei (Hangzhou) · Dec 2019 Software Dev · Inspur (Seattle) · Jan 2017
Expertises
AI Orchestration Growth Campaign Products Strategy & Operations Transaction & Payment Systems SEO / Content Management Global Remote Collaboration